Your business, running without you on the tools.
We build the systems small businesses need to stop doing everything by hand: automated workflows, websites that catch leads, custom apps and CRMs, and an AI receptionist that answers when you can't.
What we build
Every business is different, so every build is scoped to what yours actually needs. Nothing off the shelf you'll never use.
Automated workflows
Follow-ups, reminders, review requests and admin that run on their own.
e.g. new lead → text → task → reminderWebsites that sell
Fast, mobile-first sites with quote forms and booking built in, wired straight into your systems.
e.g. quote survey → pipelineAI receptionist
Answers enquiries, handles the common questions and books appointments, day or night.
e.g. after-hours calls and chatsCustom CRM
Your own CRM built around how you work: pipeline, contacts, calendar and payments in one place.
e.g. replace pricey monthly softwareApp building
Internal tools and customer apps: job management, quoting, client portals, training apps.
e.g. job sheets on the installer's phoneMarketing systems
Lead capture, tracking and the follow-up that turns ad clicks into booked jobs.
e.g. Google Ads leads tracked to saleHow it works
A custom quote for every business, after we've understood what's slowing you down.
Discovery call
A free call within 3 days. We find where your time and money are leaking.
Plan & quote
A clear plan of what we'll build and a fixed custom quote.
Build
We build it, connect it to the tools you already use and test it with real data.
Launch & support
You approve it, it goes live, and we stick around to tune it.
We run our own companies on this.
Madd grew out of running three businesses and doing far too much by hand. Every system we sell, we built and use ourselves first.
- Custom CRM with 6 business accountsPipelines, contacts, calendar, conversations and payments in one app, built to replace a monthly CRM subscription.
- Website lead systemQuote survey → Google Sheet → CRM pipeline → instant customer reply, running on free tools.
- AI assistant built into the CRMDrafts follow-ups and answers "which leads should I call today?" from live data.